
10:00 AM PST | 01:00 PM EST
Overview:
This session introduces the fundamentals of leading organizational change - from building the case for change through managing resistance and sustaining new behavior - aimed specifically at managers and team leads responsible for change on their own teams, not enterprise-wide transformation leaders.
The session opens by examining why most change initiatives stall or fail, using that diagnosis to frame the rest of the content around prevention rather than after-the-fact recovery. Attendees learn how to build a clear, honest case for change that gives a team a real reason to engage rather than simply comply, and how to identify early signs of resistance before they harden into entrenched pushback.
A significant portion of the session addresses communication practices that reduce uncertainty during a transition, along with a practical way to think about roles and ownership - who should be driving which part of a change effort, and where unclear ownership tends to cause changes to stall. The session also spends time on what is often the hardest and least-discussed phase: the messy middle of a change effort, after the initial announcement but before new habits have taken hold, where most change initiatives are won or lost.
The session closes with practical guidance on reinforcing and sustaining new behavior after go-live, simple ways to measure whether a change has actually taken hold rather than assuming it has, and a checklist attendees can use immediately when planning their next change initiative.
Why you should Attend:
Most change efforts don't fail at launch - they fail quietly, weeks or months later, when initial enthusiasm fades and teams drift back toward old habits because nothing was done to reinforce the new behavior. By the time that drift becomes visible, in a system no one is using properly or a process everyone has quietly abandoned, the cost of the original change effort has already been spent without the return it was meant to deliver.
Leaders who roll out change without addressing resistance early often mistake initial silence for buy-in. Resistance that isn't identified and addressed doesn't disappear - it goes underground, showing up later as slow adoption, quiet non-compliance, or a change that technically happened on paper but never actually changed how people work. Addressing that resistance after it has hardened takes far more effort than addressing it during the transition itself.
There's also a leadership credibility cost. A manager who leads a change effort that visibly stalls or reverts isn't just dealing with an operational setback - they're building a track record, in the eyes of their team, of announcing changes that don't stick. That perception makes every future change effort they lead harder, regardless of how well-designed it is.
This session equips attendees to avoid that outcome: not with change theory, but with a practical foundation for building the case for change, managing resistance as it emerges, and reinforcing new behavior after go-live, so the effort put into a change actually holds.
Areas Covered in the Session:
Speaker Profile